Features

Everything a small business website needs — and the software behind it

Start by picking what your business does — bookings, orders, invoices, a shop — not by having a long conversation. Watch it take shape, change how any part looks, take out what you don't want: all before you make an account. You get three things: the site your customers use, the back office behind it, and an app for you, your team and your customers. Start for free — no credit card required, though payments and email features need a paid plan. Publishing starts at $19 a month, hosting included.

Build yours free See pricing

The back office

One place to run the work, the content and the look

Bookings, orders, invoices and classes are run from here — taken on the site, and already in your calendar and your customer list without being copied there. So is everything the site shows: products, listings, gallery, blog. Change a price, add a photo, or swap the whole visual style, and the site changes as you watch. No rebuild, no developer.

Run the day’s work — bookings, orders, invoices, classes
Change what the site shows — products, listings, gallery, blog
Change how it looks — swap the visual style and see it straight away

A mechanic working on a car engine in a repair shop

Built for your trade

Set up for your kind of business from the first screen

A salon gets stylists, treatments and appointments. A repair shop gets its repair list and service bookings. A restaurant gets menus and table reservations. Not one template with the labels changed — different tools, a different back office, and the terminology of your trade.

Auto repair, salons, restaurants, law firms, clinics, gyms, photographers, builders and more
The right tools switched on before you touch anything
Add or remove any of them in a click

A stylist working with a client in a modern hair salon

No card to find out

See the whole thing before you pay anything

Pick what your business needs, describe it in your own words, and see what gets built — the pages your customers use and the back office you would work in — before you spend anything. Not right? Change it and look again. Generated in as little as 15 minutes.

Build a working website free, no credit card required
See the customer pages and the back office together
Publishing starts at $19 a month, hosting included

Two people reviewing documents together across a desk

Professional, $29 a month

An app for you, your team and your customers

Your business also comes as an Android app your team can install, with three separate views: one for you, one for the people doing the work, and one for customers. Built from the same description as the website, so the two never disagree about a booking.

Separate views for the owner, the team and customers
Shares the website’s bookings, orders and customer records
Available on Professional at $29 a month

A construction team working together on a building frame

Running the day to day

What the back office holds. Switched on according to your trade, and all sharing one set of records.

Bookings and appointments

Customers book online. It lands in your calendar, not your inbox.

Orders and checkout

Sell products or services, with a checkout on your own site.

Invoices, estimates and deposits

Send a quote, take a deposit, invoice when the job is done.

Customer records

Everyone who booked or bought, with their history in one place.

Products and services

What you sell, with prices, options and packages.

Galleries and past work

Show the work. Before-and-after, portfolios, project pages.

Locations and opening hours

One place to change your address and hours — the site follows.

Pages, posts and answers

About, services, blog posts and the questions you keep answering.

Enquiries and contact forms

Messages arrive in the back office and in your email, not just one.

Reviews and testimonials

Collect what customers say and put it where it helps.

Putting it online

Publishing starts on Solo at $19 a month, and hosting is part of it — there is nothing else to buy.

Publish in one step

Take the site you built live without a hosting account or an upload.

Your own web address

Start on an address we give you, or point your own domain at it.

A secure connection, set up for you

The padlock in the address bar, configured and renewed automatically.

Backups you can roll back to

Regular backups, and a way back to the last version that worked.

Or use your own cloud account

Publish to your own Amazon or Google cloud account instead. Solo and above.

Getting paid

Money goes straight to you. We are not in the middle of it.

Payments land in your own account

Card payments go to your own payment account, on your own schedule. We never hold your money.

No cut of your sales, ever

A flat monthly price. Sell ten things or ten thousand — the price is the same.

Changing it later

Nothing here is a one-off. Change the design, the wording and the pictures from the back office, and the site updates at once.

Changes go live at once

Design, wording and pictures change from the back office. Nothing to rebuild, nothing to publish again.

Ask for changes in plain language

"Add a second location." "Make the booking form shorter." Say it, and it is changed. Solo and above.

Edit the page directly

Click the text on the page and type over it. No separate editor to learn.

Change the look without starting again

Swap the whole visual style and keep every booking, order and customer.

Rebuild one section at a time

Not happy with a single part? Redo just that, and leave the rest alone.

Yours to take with you

A business that cannot leave is a trap. This one can.

Export the code to GitHub

Hand it to a developer, or keep a copy of your own. Solo and above.

Bring your own AI account

Optional — we provide it by default. Connect Claude, OpenAI, Grok, Google or Azure if you would rather use your own.

Export your data

Your customers, bookings and orders, in a file you can open elsewhere.

Your licence continues if you cancel

What you exported stays usable. Leaving does not switch it off.

Working with other people

For businesses where more than one person needs to be in the system.

A shared workspace with roles

Bring colleagues in and decide what each of them can change. Team plan.

Work at the same time

Two people in the same project without overwriting each other. Team plan.

Common questions

What do I actually get?

A working website for your customers, and the back office behind it — bookings, orders, invoices and customer records. On Professional you also get an Android app with separate views for you, your team and your customers.

Do I need to know how to code?

No. You pick what your business needs from a list, describe the business in a few sentences, and look at the result. Everything after that is clicking and typing.

Can I use my own web address?

Yes. You can start on an address we provide and point your own domain at it whenever you are ready. The secure connection is set up and renewed for you either way.

Where do customer payments go?

Straight to your own payment account, on your own payout schedule. We never hold your money and we take no percentage of your sales — the monthly price is the whole cost.

Can I change things after it is built?

Yes, and that is the normal way to use it. Ask for changes in plain language, click the page and type over the text, rebuild a single section, or change the whole visual style without losing any of your records.

How long does it take?

Generation can take as little as 15 minutes, though some builds take longer. On top of that is the time you spend describing your business, reviewing the result and adding your own photos and wording.

What happens if I cancel?

You can export your data at any time, and on Solo and above you can export the code to GitHub. Your licence to use what you exported continues after you cancel.

Which kinds of business is it for?

Trades that sell something, book something, or need to show their work: auto repair, salons and spas, restaurants, law firms, clinics and dental practices, gyms and studios, photographers, builders and home services, shops, consultants, schools and tutors, and more.

Build it, look at it, then decide

It costs nothing to find out what your business looks like as working software. Pick your trade and start — no card, no call, no sales demo.

Build yours free What it connects to

Publishing from $19 a month, hosting included. Mobile apps on Professional at $29 a month. Team plans are priced per seat.